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SUNYUKTA

PALE BLUE DOT

GOA, INDIA

2026

SHASN AZADI :
WHAT WILL YOU STAND FOR?

(GAME DESIGN) (UI / UX) (PRINT MEDIA)
(USER EXPERIENCE DESIGN) (MARKETING STRATEGY)
(GAME COMPONENT DESIGN) (ILLUSTRATION)

Game visual design for the Games For Change award winning boardgame Shasn Azadi. The following explores how the visual design expands into UI/UX mapping for games, world-building, visual communication, atmosphere design, game identity & branding and marketing for Kickstarter. (Shasn Azadi raised $214k on Kickstarter making it the most successful crowdfunded project of India).

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SHASN : AZADI
WHAT WILL YOU
STAND FOR?

(GAME DESIGN) (UI / UX) (PRINT MEDIA)(USER EXPERIENCE DESIGN) (MARKETING STRATEGY)(GAME COMPONENT DESIGN) (ILLUSTRATION)

A visual identity exploring structure, repetition, and restraint. Built as a flexible system that adapts across contexts while maintaining clarity, coherence, and a distinct sense of presence over time.

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CREDITS FOR THE CONTRIBUTORS TO THIS PROJECT:
ART DIRECTOR & SR. GRAPHIC DESIGNER ALISHA COELHO PERRIERA
ART AND CREATIVE DIRECTION BY SOUMIK LAHIRI
GAME DEVELOPEMENT BY ZAIN MEMON & ABHISHEK LAMBA

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