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2026
NH7 WEEKENDER 2026
(FESTIVAL IDENTITY) (CREATIVE DIRECTION)
(OVERALL ASSET DEV.)
(HOLLISTIC VISUAL SYSTEM DEVELOPMENT)
A large-scale festival branding and experience design project for NH7 Weekender, featuring environmental graphics, wayfinding systems, stage identities, venue mapping, signage, and spatial design to create a seamless and memorable music festival experience.
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For the 2026 edition of NH7 Weekender the theme was quite literally ‘touch grass // optimism’. In a world that’s saturated with quick dopamine content and the lack of depth and human connection, everyone is now craving for a place to go to that’s devoid of screens and all about living in the moment. Going offline is the new 21, digital detox maxxing is biggest self care and we all have collectively realised that the real social media was the friends we made along the way.
all characters are happy, moving, exploring, being creative or adventurous but essentially all of them “living in the moment”
Townspeople of the
NH7 World
Fun secondary object assets, abstract in nature yet very tactile and inviting. Everything is devoid of any digital asset whatsoever
Dawn
Dusk
Gradient Background inspired from the sky during different times of the day.
Miscellaneous 3d object assets, look like they are made from plasticine, with visible finger prints to get the sense of human touch.
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